By Matilda Smith, 

When I first started running my shop, I relied mostly on foot traffic and word of mouth. I knew I needed to be more visible online, but I honestly didn’t know where to begin and the big marketing agencies were too expensive for a small business like mine.

That’s when I found OptiBiz.

David and the team helped me set up my Google Business Profile properly, so now I actually show up on maps when people search for “gift shop near me.” They also ran a small, targeted Google Ads campaign during Mother’s Day — and I was blown away by the results.

In just two weeks, I had:

• 47% more website visits

• A noticeable increase in phone calls

• 3 times the number of in-store enquiries about products seen online

What I really appreciated was how easy they made everything. They explained things in plain English, kept me updated, and worked within my small budget. No pushy sales tactics, just practical help.

Thanks to OptiBiz, I’ve now got a system that’s working for me in the background and I finally feel confident that people can actually find my shop online.

I wouldn’t hesitate to recommend them to any other small business in the Hunter Valley who wants to grow without wasting time or money.